B2B Data Glossary

A B2B strategy that focuses sales and marketing efforts on specific high-value accounts instead of a broad audience.

The percentage of sent emails that fail to deliver, used to track list quality and delivery risk.

The group of stakeholders involved in a B2B purchase, often including decision-makers, influencers, and end users across the account.

A domain that appears to accept mail for most addresses, making mailbox validity uncertain.

B2B data collected, processed, and handled in a way that aligns with California privacy rules, including requirements around notice, sharing, and consumer rights.

The gradual loss of accuracy in B2B contact and company data over time as emails, phone numbers, job titles, and other details become outdated.

The process of adding or updating missing contact and company details so records are more complete, accurate, and useful for targeting and outreach.

A phone number assigned to a specific person or extension, allowing callers to reach them without going through a company’s main line or switchboard.

An email authentication method that uses a digital signature and a DNS record to help verify that an email was sent legitimately and was not changed in transit.

A protocol that helps prevent domain spoofing by checking whether email aligns with SPF or DKIM and applying your published policy.

The ability of an email to reach the recipient’s inbox instead of bouncing, getting blocked, or landing in spam.

A process that checks whether a contact can receive messages to reduce bounce risk and improve list quality.

The gradual process of increasing sending volume from a new domain or mailbox to build trust with mailbox providers before sending at scale.

Company-level attributes such as industry, employee count, revenue, and location used to segment, qualify, and prioritize accounts.

A permanent delivery failure, usually because the mailbox does not exist or is rejected.

A description of the type of company most likely to buy from you and get the most value from your offer, usually based on firmographic traits like industry, size, and location.

The measure of whether a delivered email reaches the inbox instead of landing in spam, junk, promotions, or another filtered folder.

Behavioral signals that suggest a company is actively researching a topic, category, or problem related to what you sell.

The process of linking an individual lead to the correct company account in a CRM so ownership, engagement, and reporting roll up to the right business.

The ongoing practice of cleaning and maintaining a contact list by removing invalid, risky, or inactive addresses.

A standardized number used to classify a business based on the industry it primarily operates in

When a provider defers messages because you are sending too fast for their trust level.

A shared inbox like info@ or sales@ that is not tied to a single person.

The trust mailbox providers place in your sending domain or IP based on factors like bounce rates, complaints, and engagement.

A four-digit industry classification code used to group companies by their main business activity.

A temporary delivery failure caused by throttling, mailbox limits, or short-term server issues.

An email authentication method that uses a DNS record to specify which mail servers are allowed to send email on behalf of a domain.

A do-not-email list that prevents unsubscribed, bounced, complained-about, or otherwise excluded addresses from receiving future emails.

Information about the software, tools, and technology stack a company uses, which helps teams segment and prioritize accounts.