B2B Marketing Blog

Stay updated with the latest insights, strategies, and best practices in B2B marketing.

Custom vs. Pre-Built Lead Lists (and Instant Lists): When to Use Each

Last updated 9/18/2025

Compare pre-built databases, Instant Lists, and custom lead lists. Learn when to use each to improve deliverability, conversions, and ROI.

The Hidden Cost of Bad Leads: Bounces, Missed Sales, Wasted Time

Last updated 9/18/2025

Learn how bad email data quietly drains money and performance, why bounces hurt more than they seem, and how verified, fresh lists protect deliverability.