Stay updated with the latest insights, strategies, and best practices in B2B marketing.
Learn how to choose the right outreach channel by role in B2B sales using a simple Channel Coverage Score and a role based framework that brings together email, LinkedIn, and mobile.
Learn how B2B teams use mobile numbers carefully in cold outreach. See when to call a work cell, how to respect consent and do not call requests, and how to protect the trust people have in your brand while still staying within telemarketing rules in the United States.
Use your own first-party data to define your ICP, then fill the gaps with human-verified B2B contact lists. Learn how to merge both without disrupting your CRM.
See the key labor market stats behind job hopping and job hugging and learn why fast job changes cause your CRM to become outdated in under two years.
Most cheap B2B lists are scraped or pooled. See how to spot risky data, test any provider, and choose real research-grade human verified data.
A clear B2B email follow-up guide that shows you exactly how many emails to send and when to send them based on signals from your prospects. Know who you should contact, how often to follow-up, the best times to send, and when to stop.
Learn how a smaller list can outperform a giant one with clear numbers, less cleanup, and better deliverability.
Run a 200-contact pilot, log deliverability and replies, then use the ROI calculator to forecast revenue, cost per meeting/sale, and decide whether to scale.
Verify B2B email lists in Excel using formulas and Power Query. Clean syntax, flag non-work emails, sample MX, and score quality in under an hour.
